THE VIDEO NO ONE WILL NEVER SEE
When you sure to hold a pure concept and then…nothing.
Client brief
Introducing realme 6 and realme 6 pro for the Cambodian Market, the video have to highlight, the new 4 cameras and their specs.
A SUPERSTAR
The product
ANOTHER SUPERSTAR G-Davuth
The video will be introduced by the famous Khmer hip hop artist.
Delivery 2/20/2020
The delivery date is the 20 of March 2020 - 3 edits files durations of the films are: 60s,30s and 15s
VIDEO CONCEPT
Everybody dance …
Few words to start…
Our Goals
I wrote these concept giving myself few additional objectives and keeping in mind the Cambodian context,, the culture, keeping in mind than the concept have to be wide in terms of influence, able to get the attention of a large number of consumers, especially the young ones. In that sense i like these idea which surf on a growing social trend, and the universe of G-Davith. My objective was to create and share with you an original concept able to catch attention, create an event, be positive, inspirational, full of joy and more over to create a great event for the lunch of your products. I hope you will like it :) OCM
THE WOLLY BOP IS a hip hop dance comming from USA, its one of dance creating a true phenomena worldwide, these dance find his inspiration in the TRAP Music, a music becoming famous with the new young generation of rappers like LIL UZI VERT, 2 CHAINZ, SCOTT DAVIS, MIGOS, GUCCI MANE etc…
These dance is spread wisely on social medias.
here tik tok
These is what you got typing “BOP dance” on google search engine
TIK TOK post from Korea
FACEBOOK here…
The dance is not the BOP but kids will love it, the trend is new, not many people knows about it now. I have great experience in the music industry, i used to work for big major record companies and small producers too, here in Cambodia as well, and my experience allow me to detect trends related to the hip hop, and i there is many chance than if the advertsising plan is well set up ( and it cost very low money today it will change quickly, i am afraid ) but today few hundreds of dollars spent on youtube ave great impact.
THE FILM
The video opening …
We are in public area of phnom penh, . It can be a shopping mall, aeon 2 for exemple, or even in n the streets- in a midle of a traffic jam where cars are immobilized. The mood of the place and the people is low, nothing happen, people are shopping quietly…
G-Davuth and 4 of his friends…
Are preparing something, they have a secret meeting improvised in the street.
A girl hold boombox
sound device iconic for hip hop music culture
realme smart phone is installed on a rig…
The G-Davuth team is preparing for what is coming.
Suddenly G-Davuth and friends start to dance…
G-Davuth can either dance or sing depending the client and his wis. Another option is creating a short song especially for these product introduction, and having the rapper singing instead of dancing.
Everybody can dance…
Our film compare to the exemple below ( DABABY - BOP ) will be more cross-over, will concern a larger audience not limited to hip hop fans. Here the dancers are kids, adult, people of the everyday life, some of them are dancing in uniform … (bank employee, security guard etc…) the music, the dance, realme are federating people.
POV from the realme phone taking pictures…
During the all film we alternate view from the main camera and view from the phone to illustrate the “selfie”mode and other phone features.
The place become more crowded…
We build the energy feeling up adding all along the video more people in the frame, to bring the audience to an epic conclusion for these part.
The final frame for the dance part
could be having the crowd or the main dancers showing their realme device to the camera. ( phones can be added in post )
3D animations of the products comes in with VO
Device introduction and key messages…
are displayed after the dance scene, we will use 3D animation from the brand and depending the marketing goals of the brand we can add accessories or other versions of the smart phone if needed
The film ends on the brand signature